SUSTAINABILITY
ENVIRONMENT
We are climate and animal rights activists. As a fully vegan business, Shroom embodies our activism — what we call "Eativism," eating for a better world. The environmental and health impacts of the meat industry are undeniable. With wildfires, droughts, and floods dominating the news, it's crucial that we all consider the impact of our choices on the planet.
ANIMAL CARE
Industrial animal farming is both inhumane and unsustainable. As a society, we turn a blind eye because it's too hard to confront. Recent investigations by Animal Rising exposed horrific abuse in UK slaughterhouses. Choosing plant-based meals helps end the suffering of farm animals. Eat with compassion. Eat vegan.
COMMUNITY
We believe in the power of community. Just as our community supports us, we are committed to supporting them in return. We know that businesses have the potential to create positive change, which is why we’re dedicated to giving back. Each year, we will donate 10% of our profits to local causes that are making a real difference. Whether it’s supporting environmental initiatives, social programs, or community-driven projects, we want to help build a better future for everyone.
What is ‘eativism’?
Eativism’ is a word we created to describe the concept of people taking action to reduce their impact on climate change through what they eat. It takes inspiration from the word activism but is specifically referring to what you eat as a form of action. This concept is driven by multiple scientific reports about the impact of modern diets on the planet. According to scientists, avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet.
